Sustainability

Jhurmut is rooted in the principles of ethical, eco-conscious fashion and a belief in slow fashion. We are committed to creating high-quality, timeless garments designed to last, reducing the need for constant consumption and minimizing landfill waste. Using sustainable fabrics like Cotton, Linen, silk, Liva and Modal, we continuously innovate to lower our environmental impact. Additionally, we proudly support and promote women artisans, preserving traditional craftsmanship and offering fair, empowering opportunities. Each piece is crafted with care, reflecting our values of durability, sustainability, and ethical production. We strive to make fashion that respects both people and the planet.

 

At Jhurmut, every garment is designed with ethical practices and sustainability in mind, blending style with responsibility. Our mission is to create beautiful, lasting fashion that respects the planet and empowers women, making a positive contribution to both the environment and artisan communities.

We produce garments in small batches to avoid overproduction, ensuring higher quality and lower inventory waste.

We design for durability, using strong stitching, quality fabrics, and robust construction methods to ensure garments withstand wear over time, making them less likely to be disposed of quickly.

At Jhurmut, we avoid single-use plastics using packaging that is also eco-friendly, like recycled paper or reusable fabric bags.